Do You Pay Customs on Anime Figures From Japan? (2026 Guide)
Do you pay customs on anime figures from Japan? In 2026, for most collectors the honest answer is yes — most orders now carry an import charge. The rules changed sharply in 2025 and again in mid-2026, and the old assumption that a small parcel slips through duty-free is no longer safe, especially for buyers in the United States.
This guide lays out exactly what you pay, by region, so you can work out the real cost of a figure before you check out. Every figure and rate below is current as of August 31, 2026; import rules move, so we date everything and link the primary sources at the end.
Do you pay customs on anime figures from Japan? The short answer
For most collectors, yes. What you pay depends on where the parcel lands, not on the anime itself. Here is the per-region picture at a glance.
| Region | Low-value threshold in 2026 | What a figure order typically carries | Who bills you |
|---|---|---|---|
| United States | $800 “de minimis” suspended (Aug 29, 2025; now indefinite) | ~15% US import duty on the order value | The carrier / US Customs at import |
| United Kingdom | £135 VAT threshold still in place | 20% VAT on the order; customs duty only if the consignment is over £135 | The seller at checkout, or the carrier on delivery |
| European Union | €150 duty exemption ended July 1, 2026 | Your country's VAT (for example 19% DE / 20% FR / 22% IT) plus a €3 flat duty per item | The seller (IOSS) or the carrier |
Two points that trip people up: VAT and customs duty are separate charges, and carriers usually add their own handling fee on top. Both are covered below.

What changed in 2025 and 2026
De minimis is the value threshold below which a country lets an imported parcel in without charging duty. Three of those thresholds moved in the space of a year, and that is why older buying guides are now wrong.
- United States: the $800 de minimis exemption was suspended on August 29, 2025, and made indefinite by regulation effective June 24, 2026. Low-value parcels are no longer waved through.
- United States × Japan: a trade agreement set a flat 15% “all-inclusive” reciprocal tariff on most Japanese goods, retroactive to August 7, 2025 and implemented by executive order on September 4, 2025.
- European Union: the €150 customs-duty relief was abolished from July 1, 2026, replaced by a temporary €3 flat duty per item until the EU's new customs system comes online (expected 2028).
The UK did not change its core threshold — the £135 line has been in place since Brexit — but it is worth restating because collectors often confuse it with the EU rule.

United States: the $800 rule is gone
This is the biggest change for the largest group of overseas figure buyers. For years, US collectors could order a single figure — even a pricey scale figure — and pay nothing at the border because it fell under the $800 de minimis line. That door is closed.
Since the US–Japan agreement, Japanese-origin goods carry a flat 15% reciprocal tariff. The rate is “inclusive,” which matters: for a product whose normal (most-favored-nation) duty rate is below 15%, a supplemental tariff tops the total up to 15%; for a product already at or above 15%, only the existing rate applies and nothing is added.
Anime figures generally sit in the toy category, which historically entered the US duty-free (a 0% base rate). Under the inclusive mechanism, that 0% is now topped up — so in practice a figure from Japan carries roughly 15% on top of its value. Classification can vary by item, and rates change, so treat 15% as the working figure and confirm against US Customs (CBP) if the number matters to you.
United Kingdom: VAT kicks in, duty usually does not
UK buyers should think about VAT first, duty second. The order of operations is set by the £135 threshold.
- Order at or below £135: no customs duty, but 20% UK VAT applies. For sales this small, VAT is normally collected by the seller at checkout rather than billed on delivery.
- Order above £135: import VAT applies, and customs duty may apply. The duty rate depends on how the item is classified and where it is from — many collectible figures fall under duty-free toy headings, so VAT is often the only real charge, but that is not guaranteed.
- Gifts of £39 or less are VAT-free — but a figure you bought for yourself is not a gift, so do not count on this.
The practical takeaway: budget for 20% VAT on almost any figure order, and watch the £135 line if you are buying a large scale figure or a multi-item haul.
European Union: VAT always, plus a new €3 duty
The EU removed its low-value VAT exemption back in 2021, so every import already carries VAT regardless of value — there is no “too small to tax” figure. Your rate is your own country's standard VAT: 19% in Germany, 20% in France, 22% in Italy, and so on.
What changed on July 1, 2026 is the duty side. The old €150 customs-duty relief is gone, replaced by a temporary €3 flat duty per item. That €3 is levied on the business, not the buyer, but expect it to show up somewhere in the landed cost. As in the UK, many figures classify under duty-free toy headings, so for most orders the VAT is the number that actually moves your total.
A worked example: what a $100 figure really costs
Abstract percentages are hard to budget against, so here is the same $100-equivalent figure order landing in each region. These are rough, before carrier handling fees.
| Where it lands | Import charge | Rough landed cost of the item |
|---|---|---|
| United States ($100 figure) | +$15 duty (15%) | ~$115 |
| United Kingdom (£100 figure) | +£20 VAT (under £135, no duty) | ~£120 |
| EU — Germany (€100 figure) | +€19 VAT +€3 duty | ~€122 |
Then add international shipping (which you pay regardless) and, in many cases, a carrier handling fee. A useful rule of thumb: plan for the figure to cost 15–25% more than the sticker price once it reaches your door.
Why the total is more than the sticker price
Even when the duty or VAT math looks small, the delivered total often surprises people. Three costs stack that are easy to forget.
- The carrier's handling fee. Couriers and postal services charge a “disbursement,” “brokerage,” or “clearance” fee for paying the tax on your behalf and clearing the parcel. It is often a flat amount and can rival the tax itself on a cheap item.
- VAT is charged on more than the goods. In the UK and EU, import VAT is usually calculated on the item value plus shipping, so faster shipping raises the taxable base.
- Refused parcels cost twice. If you reject a delivery to dodge a charge, you can end up paying return shipping too, and the figure goes back to Japan.
How Akibato handles customs
Akibato is a Japan-based store that ships figures, prize figures, gashapon, and Ichiban Kuji worldwide, so we deal with this every day. Here is what we do and, just as importantly, what we cannot do.
- We declare the real value and contents. Import duty and VAT are set by your country and collected by your customs authority or carrier — they are not part of our price and not money we keep.
- We do not under-declare or mark orders as “gifts.” A false declaration is illegal and risks your parcel being seized or fined. For a licensed store, honesty is not just policy — it is the thing that keeps your figure moving.
- We keep pricing transparent so you can add your region's charge from this guide and know your landed cost before ordering.
If a competitor hints they will lower the declared value to save you tax, treat that as a red flag, not a perk.
Common mistakes collectors make
- Assuming “under $800 is still free” (US). That threshold was suspended in 2025. Budget the ~15% duty on any Japan order.
- Confusing VAT with duty. They are separate. In the UK and EU you can owe VAT even when the duty is zero.
- Forgetting the carrier fee. The handling charge is not the tax — it is an extra on top.
- Splitting one big order into many small ones. With de minimis gone in the US and VAT applying from the first cent in the EU, this rarely helps and can multiply carrier fees.
- Asking the seller to under-declare. It is illegal, and a seized parcel costs you the figure and the money.
FAQ: anime figure import tax in 2026
Will I be charged customs on a figure from Japan?
In the US, almost always — roughly 15% duty since the $800 de minimis exemption was suspended. In the UK and EU, you will almost always pay VAT (20% UK; your national rate in the EU), and duty only in specific cases.
Why is the total more than the price on the box?
Because import VAT or duty, plus the carrier's handling fee, are added after the sale. VAT is often charged on the item value plus shipping.
Do I pay when I order or when it arrives?
It depends on the region and carrier. Low-value UK and EU orders often have VAT collected at checkout; US duty and larger orders are usually billed by the carrier at delivery.
Are pre-orders taxed differently?
No. The charge is assessed when the figure actually ships and imports, using the rules in force at that time — which is one more reason to keep an eye on dated guidance like this.
The bottom line
- US: the $800 de minimis exemption is gone; expect ~15% duty on figures from Japan.
- UK: 20% VAT on nearly everything; customs duty only above £135.
- EU: VAT on every import at your national rate, plus a €3 flat duty per item since July 1, 2026.
- Add international shipping and a carrier handling fee, and plan for roughly 15–25% over the sticker price.
- Buy from a store that declares honestly — under-declaring risks your figure.
New to importing from Japan? Our beginner's guide to collecting anime figures and our 2026 figure price guide pair well with this one, and our preorder walkthrough covers the ordering side.
Browse figures with your landed cost in mind
Now that you can estimate the real, delivered price, you can shop with confidence. Akibato ships from Japan worldwide with honest declarations — browse the full figure catalog, or start with one of our deepest lineups, the One Piece collection.
Sources
- Federal Register — Indefinite Suspension of the De Minimis Exemption
- CNN Business — US-Japan trade deal: 15% reciprocal tariffs
- International Trade Today — Japan's 15% all-inclusive reciprocal tariff, retroactive to Aug 7
- GOV.UK — Tax and customs for goods sent from abroad
- Avalara — EU €150 customs duty exemption ends July 2026