What Is FREEing? The B-style Bunny 1/4 Scale Figure Maker, Explained

What is FREEing? FREEing is the Good Smile Company brand best known for B-style, the line of 1/4-scale "bunny girl" figures that has become a shelf centerpiece for anime collectors. If you have ever seen a heroine sculpted at close to two feet tall in a bunny-suit leotard and wondered who makes them, the answer is FREEing.

This guide explains who FREEing actually is, how it fits inside the Good Smile Company group, what the B-style line covers, what the figures cost in 2026, and how to buy them from overseas without ending up with a bootleg. Prices and stock cited here were checked at Good Smile Company's official U.S. store in August 2026, so treat them as a snapshot rather than a fixed number.

What Is FREEing?

FREEing is a Japanese figure label under the Good Smile Company umbrella, launched in 2009 and best known for its B-style line of large 1/4-scale figures. Good Smile handles FREEing's production and worldwide distribution, the same way it does for sister brands such as Max Factory and Phat! Company.

In practice, that means a FREEing figure is designed and released under the FREEing name but reaches you through Good Smile Company's factories, quality control, and global sales channels. It is a brand within a group, not an independent rival competing against Good Smile.

FREEing and Good Smile Company: Who Actually Makes It

A common misconception is that FREEing is a separate manufacturer. It is not. Good Smile Company's official brand listing places FREEing alongside Nendoroid, figma, ORANGE ROUGE, and FuRyu as part of the same family of labels.

For collectors, the parent relationship is the reassuring part. A FREEing figure passes through the same licensing, tooling, and quality control that back a Good Smile release, and it sells through the same official storefronts. If you already understand how the wider group works, our explainer on what Good Smile Company is covers the full picture.

The B-style Bunny Line: FREEing's Signature Since 2012

B-style is FREEing's flagship line, and it is the reason most collectors know the brand. It launched in 2012 with a fixed formula: a popular anime, game, or manga character sculpted at 1/4 scale in a bunny-suit leotard. Since then the line has grown to cover hundreds of characters, and it keeps releasing new ones every year.

Why 1/4 Scale Is a Big Deal

1/4 scale means the figure is one quarter of the character's real height. For an average adult character that works out to roughly 40 to 45 cm tall, which is about double the size of a standard 1/7 or 1/8 scale figure and far more than double the volume. If scale numbers are new to you, our guide to anime figure scale sizes breaks down what 1/4, 1/7, and 1/8 actually mean. That extra size is why B-style figures command a premium and why a single one can anchor an entire shelf.

Which Franchises B-style Covers

B-style pulls from fan-favorite series with strong character-collector demand. Recurring franchises include:

• Chainsaw Man (Kobeni, Himeno, Power, Makima)
• Re:Zero, Overlord, and other isekai heavyweights
• High School DxD, No Game No Life, and Kill la Kill
• Goblin Slayer (Sword Maiden, Priestess) and Food Wars
• Azur Lane, NieR:Automata (2B), and other game tie-ins

Beyond Bunnies: FREEing's Other Figures

B-style is the headline, but it is not everything FREEing makes. The brand also produces non-bunny 1/4 scale figures, smaller 1/6 scale releases, and the occasional transformable or mecha-adjacent piece. For example, the Sky Girls Sonic Diver transformable figure carries the FREEing name, which shows the catalog reaches past the bunny format even if that is what most buyers come for.

What FREEing Figures Cost in 2026

FREEing sits in the premium bracket. At Good Smile Company's official U.S. store in August 2026, in-stock B-style bunnies ran roughly between $250 and $400 depending on the character and accessories. A few live examples checked at that time:

Retired or sold-out characters climb well past their original list price on the aftermarket, so a figure's cost has as much to do with availability as with sculpt.

Are FREEing B-style Figures Worth It?

It depends on what you want from a shelf. FREEing rewards collectors who value presence over quantity.

• In favor: commanding 1/4 scale, sculpt and paint backed by Good Smile quality control, and a consistent format that makes a themed collection easy to build.
• Against: a high price per figure, real demands on shelf space, and popular casts (2B, Rem) that run hot on the aftermarket once they retire.

If you are weighing a premium scale figure against a cheaper prize figure, our breakdown of prize figures versus scale figures explains where FREEing lands and why.

How to Buy FREEing Figures From Overseas

There are three practical routes for collectors outside Japan:

• Official regional stores like Good Smile's U.S. site, which carry current stock but sell out fast.
• Japan-based shops that ship worldwide, which is often the only way to reach retired characters at fair prices.
• Open aftermarket listings, which carry the highest bootleg risk and should be your last resort.

For anything older than a current release, a shop that stocks directly from Japan is the safest path.

How to Spot an Authentic FREEing Figure

Because B-style bunnies are popular and expensive, they are heavily counterfeited, especially the most-searched characters. Check the box printing quality, look for the FREEing and Good Smile licensing marks, and inspect seams and paint on the joints. Buying from a store that sources from Japan is the simplest protection. Our guide on how to spot a fake anime figure walks through the specific tells.

FREEing FAQ

Is FREEing owned by Good Smile Company?

FREEing is one of the brands in the Good Smile Company group. Good Smile handles its production and worldwide distribution, and lists it among its official brands, so a FREEing figure comes through the same channels as a Nendoroid or figma.

What is FREEing's B-style?

B-style is FREEing's signature line, launched in 2012, of 1/4-scale figures presenting anime and game characters in a bunny-suit leotard. It is the format the brand is best known for.

What scale are FREEing bunny figures?

Almost all B-style bunnies are 1/4 scale, roughly 40 to 45 cm tall for a typical adult character. FREEing also releases some 1/6 scale figures.

Where can I buy FREEing figures?

Current releases appear on official Good Smile storefronts, while retired characters are easiest to find through Japan-based shops that ship internationally. Avoid unverified marketplace sellers to steer clear of bootlegs.

The Bottom Line for Collectors

• FREEing is a Good Smile Company brand, launched in 2009, not an independent maker.
• Its B-style line, running since 2012, is the definitive 1/4-scale bunny-figure series.
• Expect roughly $250 to $400 for current in-stock bunnies, and more for retired ones.
• B-style rewards collectors who want a large centerpiece, not a low-cost entry point.
• Buy from shops that stock from Japan to avoid the bootlegs that target popular characters.

FREEing's bunnies pull from franchises Akibato ships worldwide from Japan. If you collect Chainsaw Man, whose Kobeni and Himeno are among the brand's signature B-style releases, that is a natural place to start: browse Akibato's in-stock Chainsaw Man figures. To see FREEing and other Japanese makers side by side, the wider Akibato figures collection is worth a scroll.